On December 26, 2021, at Tam Dao National Park, Cocoon and AAF signed a partnership agreement to "Together We Protect Moon Bears" and launched a special limited edition. This first-ever collaboration also officially marks an essential milestone for Cocoon in translating its commitments into tangible activities with real value for animals, specifically the endangered bear species in Vietnam's natural habitats - Moon Bear.
Under this agreement, both parties will collaborate to launch the limited edition 'Together We Protect Moon Bears' Dak Lak Coffee Body Polish.
This limited edition version is adorned with a new yellow outfit, symbolizing happiness, optimism, and joy, along with the adorable image of Moonie, the bear cub, happily playing. The phrase 'Together We Protect Moon Bears' is boldly featured on the packaging to powerfully convey this meaningful message to consumers. In addition, Cocoon x AAF has included a QR code for you to scan and discover more stories about the lives of bears at the Vietnam Bear Sanctuary.
For each limited edition sold, Cocoon will contribute 10,000 VND to the fund of the Animals Asia Foundation in Vietnam to support activities such as:
- Rescuing bears that are currently kept in captivity.
- Sustaining the operations of conservation centers.
- Rehabilitating bear habitats and ensuring nutritious meals for the bears.
